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It’s been just under three months since Sézane founder, Morgane Sézalory, embarked on a rebrand, building upon the codes she’d established during her 13 years in business. Before its life as a fully-fledged label with a cult following, Sézalory curated an eBay store that specialised in vintage, and she wanted the new direction to reflect this unique perspective she’d cultivated over the years. “I didn’t have time to make it the brand of my dreams – because I never thought I would create a brand – then it just happened,” she explained of starting Sézane. “It made me slow down a bit … and ask, ‘would this brand make me excited if I wasn’t [the founder]?’”.
For Sézalory, Sézane has always been introspective, informed by her personal taste and dress sense. This sentiment still stands: “I wanted to make it more of who I am today.” As for how this translates into the clothes? With a sustained “love” of dressing people for their “everyday lives”, Sézalory promises to hold on to the essentials, while also striving to create pieces with more “emotions, strength and confidence”.
Voluminous shoulders, dramatic, funnel-neck collars – seen on a selection of short jackets in faux-fur, wool and leather, and on trench coats – all reflect the “new” Sézane. Tactility was another key aspect of the final designs, and there’s a variety of textures across the ready-to-wear and accessories. A generous, slouchy tote is surely destined for the same cult status as the label’s sellout basket bag.
Additionally, to pay homage to Sézane’s vintage roots, the brand will release a pre-loved offshoot – for which 10 per cent of the global net sales will be donated to Demain, a philanthropic social impact program created by the brand – on the 21st of every month. This involves launches of one-of-a-kind pieces, curated by Morgane or an invited guest.
Scroll down to see and shop highlights from Sézane’s new-in section.

















