The “pop of red” phenomenon was a strange one. Several years ago, seemingly out of nowhere, the fashion set became obsessed with flourishing pretty straightforward outfits – think: jeans, a T-shirt and a trench – with injections of red. Be it a pithy scarlet foulard or crimson bag, bright accents became a kind of uniform among street stylers.

Red suddenly became a colour endorsed just as much as common shades, like beige, black and navy, welcomed by people who may not typically wear attention-grabbing hues. Herd mentality influenced the “pop of red” trend, shepherded by content creators who proved that red could even be added to a strictly neutral colour palette.

The phenomenon has since progressed from a buzzy movement to a tried-and-tested styling trick, and at this time of year, a pop of red is best achieved with knitwear. Red cardigans have been a popular choice, owing to their versatility. Undoing the buttons is a good way to offset a particularly punchy style, which makes them less “statement” than a full-on red roll-neck, and they can also be wrapped and knotted around the shoulders.

Read more: How To Style Colourful Knitwear For Autumn, According To The Street-Style Set

If postbox red is a touch too bold for you, then try deeper, berry colours, which are slightly easier to style. From oversized and slouchy cardigans worn with straight-leg jeans to neater crew-neck versions paired with camos, scroll on for how to wear a red cardigan this season.

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