A pair of jeans is the cornerstone of most wardrobes, however finding the perfect fit can be a tedious process that requires a lot of research, patience and time spent in front of the mirror. It can be overwhelming to know where to begin your search (especially when faced with thousands of styles online), and so we have put together a comprehensive guide to the best denim brands that you can always rely on to deliver great jeans.
Filtering by brand offers a helpful framework. We have divided our inventory by high-street hitters (Levi’s will always dominate in this category), exclusive denim brands (Haikure has quickly become a editor favourite) and luxury labels which have a beautiful denim offering (minimalist labels such as Toteme and Khaite are names to note.)
Price points, hero silhouettes and washes have all been taken into account in our edit, making it easy to determine what speaks to you and what doesn’t. Shopping by brand also helps familiarise yourself with sizing – since it can vary so much – which can provide worthy intel for future denim purchases.
Scroll on for ’s curation of the best denim brands to invest in now.
Best high-street jeans:
There’s nothing like a classic – and Levi’s trustworthy styles have truly withstood the test of time. The brand was founded in 1953, and even Princess Diana was a fan of the American staple. Give its iconic 501s a try, or test-drive its newer waist-cinching Ribcage silhouettes.
Engineered from organic and recycled cotton, Cos’s jeans are an essential part of any transitional wardrobe. Featuring timeless styles such as the straight-leg Column jeans, as well as seasonal designs like barrel-leg and cropped jeans, its dedication to providing high-quality, ready-to-wear denim is proven time after time.
Considering its range spans a multitude of clothing, accessories and shoes – from basics to statement pieces – Me + Em isn’t a “denim brand” as such. But it does specialise in flattering, timeless cuts. There’s a style for everyone; from slim-fit to baggy, tapered to cropped.
Gap has championed classic American style since it was founded in 1969. Husband-and-wife duo Don and Doris Fisher had one mission when they opened Gap’s first store: to make finding a great-fitting pair of jeans easy for everyone. If you like the way stretch jeans mould to your body, but are in the market for something that looks deceptively as structured as a vintage pair, the label’s beloved jeans are sure to become a favourite. If you try one paire, make it the Hailey.
From cost breakdowns to factory audits, Everlane prioritises being open and honest with its customers. The label has also become a go-to for jeans created using renewable energy and air-drying techniques that cut down on CO2 emissions.
With sizes ranging from 00 to 32, Good American has prioritised creating jeans with nearly every body shape in mind since Khloe Kardashian and Emma Grede launched the brand. Good American also believes that finding comfortable, figure-flattering jeans shouldn’t be difficult; it should be the norm. And while denim is core to the brand, the label has expanded with sportswear, swim, and shoes.
Good True Straight-Leg Denim Jeans
Soft Tech Good Waist Palazzo Stretch-Denim Jeans
When it comes to high-street denim, Arket is a reliable choice thanks to its extensive range and elevated fits. The Cedar is a current industry favourite, crafted from non-stretch denim and with a wide, loose fit that gives an effortless silhouette.
The White Company might be best known for Seychelles candles and cotton towels, however its womenswear was revamped in 2025, with an elevated, minimalist aesthetic. Within this relaunch came the arrival of the Portobello barrel jeans, which have a subtle curve shape and are available in a number of colours including dark indigo, taupe and white. These come highly recommended by ’s Emma Spedding, who could easily wear these every single day.
Best premium denim brands
Is it possible to have a pair of jeans that fit just as well as your favourite pair of trousers? Louise and Gary Edgley think so. Crafted in Los Angeles, the founders of Slvrlake skip the embellishments and prioritise fit over everything. So turn to Slvrlake’s tailored denim pieces, which come in a plethora of colourways, for your easy-wear everyday essentials.
Estelle Wide Leg High-Rise Barrel-Leg Jeans
If you’re after sustainable jeans with flair, turn to Haikure. The made-in-Italy denim brand offers a plethora of designs, from cargos to flares, that have become favourites of Instagram style stars.
Star Bull Stripe Distressed Checked Jeans
Since launching in 2010, Lela Becker and Tim Kaeding have expanded Mother into a full-range ready-to-wear collection that includes just about everything; from outerwear to accessories. But it’s the label’s jeans that keep us coming back for more.
The Bookie Sneak Mid-Rise Bootcut Jeans
The Mid Rise Maven Flood Wide-Leg Jeans
Citizens of Humanity
Get all of your premium-casual denim needs from Citizens of Humanity. The brand takes elevated jeans to the next level, ensuring every piece is hand-inspected by 40 different artisans. Good news: for those who love stretchy denim, because the brand’s elastic jeans are made to withstand multiple washes.
Citizens of Humanity
Ayla High-Rise Wide-Leg Organic Jeans
Citizens of Humanity
7 For All Mankind
Co-founders Michael Glasse, Peter Koral and Jerome Dahan founded 7 For All Mankind in 2000, and set out to create pieces that blended luxury with the casual. Innovative fabrics such as the light as air B(air) – which is remarkably soft and always bounces back – have kept the label on the map as a go-to for denim that makes you feel good.
7 For All Mankind
7 For All Mankind
Wear and repair is Nudie Jeans’s ethos. Using 100 per cent certified organic cotton, the brand creates timeless denim made to be worn, loved and, most importantly, to last. Nudie Jeans even rewards its customers for simply wearing their jeans: every single pair comes with a promise of free repairs forever, giving you the freedom to wear them as much as you wish without worry. Plus, if you’re ready to part with a pair, simply give them back and enjoy 20 per cent off your next style in return.
Clean Eileen Dry Twilight Selvage
Wide Heidi Evening Jazz Jeans
Just as its name suggests, Re/Done updates retro silhouettes with a modern twist. The journey started in 2014 for founders Sean Barron and Jamie Mazur, who took classic Levi’s jeans and gave them a flattering tailored fit. The brand has recently done a collaboration with model Kaia Gerber, crafting the perfect pair of low-rise, straight-leg jeans.
X Kaia Gerber Low-Rise Straight-Leg Jeans
X Kaia Gerber 1990s Mid-Rise Straight-Leg Jeans
There’s no better brand to turn to for vintage ’90s-inspired jeans than Agolde; a label ruled the decade and continues to breathe new life into relaxed silhouettes. What’s even better, Agolde pushes boundaries and experiments with unexpected cut-outs and architectural shapes. While they might seem completely undone, each style was crafted by experts paying exceptional attention to detail.
B Sides founders Claire Lampert and Stacy Daily previously told “We’re not denim-heads. We’re just nostalgic for imperfection and quirks.” They launched the brand after amassing a collection of antique denim; first creating styles upcycled from their finds before branching out into new denim designed with a vintage feel.
Evan Suede-Trimmed Mid-Rise Wide-Leg Jeans
Slim Lasso High-Rise Wide-Leg Jeans
Paige Adams-Geller launched her eponymous label in 2004, inspired by the experiences she’d had trying on denim as a fit model. Slim-fit and skinny jeans are the brand’s speciality.
E.L.V Denim
Nothing goes to waste in ELV Denim’s jean-making process. The London-based label, which was founded by Anna Foster, gives pre-loved garments new life by transforming them into sustainable creations. That’s not the only sustainable practice: ELV Denim’s jeans also cut back on water waste during the manufacturing process.
No other brands have perfected the art of ripped, tattered, and distressed jeans quite like R13. Chris Leba founded the brand, which has a rebellious spirit, in 2009. You can infuse an instant rocker-chic aesthetic into your look with its basics, including reliable hoodies, cosy flannel shirts, and – the reason why we’re here – coveted jeans.
Best luxury brands with a jeans offering
Made in LA from premium Japanese denim, Nili Lotan’s offering features familiar fits in many lengths, looseness, washes, rises and fabric blends – for year-round wear in mind. Some even feature treatments that make finished products look vintage-esque, with a worn-in quality achieved through a process of pre-washing, drying and textured treatments.
A polished pair of jeans from Khaite will elevate more casual moments. The brand, pronounced “Kate” and founded by Cate Holstein in New York City, has been known for crafting high-quality wardrobe essentials since launching in 2016 – and its denim doesn’t disappoint.
Founded in 2014 by Stockholm-based, husband-and-wife duo Elin Kling and Karl Lindman, Toteme has become a go-to for elevated wardrobe staples. If you’re in need of refined essentials that offer sophisticated ease, reach for the label’s Scandinavian-inspired designs.
Victoria Beckham’s first entry into the design world was via a small denim collection with a brand called Rock & Republic in 2004 with a capsule edit called VB Rocks, followed by the launch of her denim line in 2006 called dVb. It’s no surprise therefore that denim has become a key category at Victoria Beckham, and although the brand will experiment with shapes each season, high-waisted, wide-leg jeans have become an everlasting signature. It’s a tailored, polished approach to denim that’s in line with Victoria’s own personal style.
For Chemena Kamali’s debut collection at Chloé (autumn/winter 2024) she took her bow in a pair of flared, frayed jeans. Denim has continued to be a key component of her boho 2.0 vision for the Parisian house, with patchwork jeans and ’70s-style flares becoming a Chemena code.
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